With the digital age in full swing, it has never been easier to create an online presence and share your thoughts with the world.
This has been both a challenge and a blessing for many sites, as the Internet presents more opportunities to spread subject matter but creates more competition for aggregating traffic and covering content.
These sites also face the challenge of adapting to web culture.
Through research, we have found that a lot of sites are stuck on old-school journalistic practices that don’t quite work online. Many Chicago sites are struggling through this with some focus on journalism, some on the web, and one person trying to do everything.
Enter The Pilsen Project.
To challenge these issues, our team of graduate DePaul journalism students has teamed up with Miguel Cortez of Art Pilsen in hopes of increasing traffic to his blog and expanding its use of social media.
To do so, we have created our own blog and Twitter account to track the work we will be doing over the next four weeks, which includes expanding on Cortez’s content, incorporating new media tactics and developing a stronger digital strategy for Art Pilsen.
Note: This is an experimental project and we are open to any suggestions!